1. Introduction
Awfully Chocolate is a renowned chocolatier brand that specializes in chocolate desserts and cakes. Established in Singapore in 1998, the brand has now expanded to several countries worldwide, including China, Taiwan, Hong Kong, Malaysia, Thailand, and Australia. In this article, we will discuss the history of Awfully Chocolate, their products, and the reasons behind their success.
2. The History of Awfully Chocolate
The brand was founded by Lyn Lee, who had no prior experience in the food industry. Lee was a lawyer by profession, but her passion for chocolate led her to establish Awfully Chocolate. Initially, the brand started as a small chocolate shop in Singapore, offering only one product – the “All Chocolate Cake.” However, the popularity of this cake grew exponentially, and Awfully Chocolate soon became a household name in Singapore.
3. Products Offered by Awfully Chocolate
Awfully Chocolate offers an extensive range of chocolate products, including cakes, ice-creams, and chocolate bars. However, the brand’s signature product is the “All Chocolate Cake,” which is a chocolate sponge cake layered with chocolate ganache. This cake has no decorative frosting or toppings, ensuring that the customers can indulge in pure chocolate goodness. Apart from the “All Chocolate Cake,” Awfully Chocolate also offers other cake variations like the “Chocolate Banana Cake,” “Chocolate Espresso Cake,” and “Chocolate Rum and Cherry Cake.” The brand’s chocolate bars are also very popular, made with the finest cocoa beans and available in many flavors like Dark Chocolate with Sea Salt, Dark Chocolate with Almonds, and White Chocolate with Strawberry.
4. Quality of Ingredients Used by Awfully Chocolate
One of the reasons behind the brand’s success is its mitment to quality ingredients. Awfully Chocolate uses only the finest cocoa beans sourced from Ghana and Indonesia, ensuring that the chocolate used in their cakes and bars is of the highest quality. The brand also uses fresh cream and butter instead of vegetable oil to ensure that their cakes have a rich and creamy texture. Additionally, Awfully Chocolate does not use any preservatives, artificial coloring, or flavoring in their products.
5. Expansion of Awfully Chocolate
Over the years, Awfully Chocolate has expanded its reach to several countries worldwide, including China, Taiwan, Hong Kong, Malaysia, Thailand, and Australia. The brand operates in over 20 outlets globally, and the brand has also launched an e-merce platform, enabling customers to order their favorite chocolate products online. Awfully Chocolate’s success in international markets can be attributed to its consistency in quality, despite expanding its reach.
6. Conclusion
Awfully Chocolate’s journey is an inspiring story of an entrepreneur who pursued their passion and established a successful business. Today, Awfully Chocolate is a globally recognized brand, and its products have been lauded by chocolate lovers worldwide. The brand’s focus on quality ingredients and mitment to unpromising taste and texture has helped it establish a loyal customer base. With further expansion plans in the pipeline, we can only expect the brand to grow further and continue to indulge chocolate lovers worldwide.